Advertising revenue analytics that keep your business ahead

Unify the complex, fragmented data of today’s advertising ecosystem so you have the KPIs and insights to grow your business.

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Reliable revenue analytics built from industry best practices, customizable for your business' unique needs

Revenue Operations

  • Revenue Operations Dashboard
  • Product / IO Line Items - Added Value
  • Deals / Sales Planners
  • Deals / Account Managers
  • EOM Reconciliation
  • Media Plans: Deals, Deal Members
  • Insertion Orders: Members, Line Items, Budgets

Campaign Analytics

  • Campaign Delivery: 1st Party vs 3rd Party
  • Total Value Delivered vs Revenue at Risk
  • Daily Pacing
  • Impressions Delivered and Discrepancy
  • Clicks and Discrepancy
  • Video Completions and Discrepancy
  • 3P Daily Campaign Delivery
  • 3P Daily Placement Impressions and Viewability
  • 3P Daily Placement Clicks

Programmatic Insights

  • Programmatic Revenue Overview by Day/Month
  • Programmatic Revenue Detailed Drill Down
  • Revenue Source Performance by Channel
  • Revenue Source Performance by Integration Type
  • Data Availability By SSP

Customer Spotlight


“The prior method of compiling the CPH campaign reports took anything from two hours to half a working day. They can now take as little as 20 minutes.”

Barry Cassidy, Director of Advertising Data & BI

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“If we hadn’t started working with Switchboard, given competing priorities we would still be trying to fill the engineering resource gap today. We had invested over eight months of engineering to overcome a data challenge that took Switchboard one month to solve – and now saves us 80 person-hours per month on engineering and operations overhead”.

Financial Engineering Lead

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“Switchboard enabled us to get our first data sets onboarded before new engineering resources were able to be brought in, so they could hit the ground running.”

Ameen Kazerouni, Chief Data & Analytics Officer, Orangetheory Fitness

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Revenue analytics use cases

New revenue channels like Ecommerce or Sponsored Content need to be analyzed alongside Programmatic and Direct Display revenue. The more partner and first party data grows, the more important it is to have clean, accurate, normalized data. We have your use cases covered. 


Understand the big picture along with your top channels, partners, advertisers. Drill down into specifics in real time.

Streamline operations, improve accuracy, and make rapid data-driven decisions to optimize revenue generation and campaign performance.

Know the value of specific advertisers bidding programmatically in the open market so your team can reach out to them via Direct channels. 

Key platforms like GAM, GA/Adobe and major exchanges provide rich bid-level analytics. Activate these large datasets for analysis without having to commission a major IT project. 

When new partners or platforms show up, be ready to seamlessly incorporate them into your team's workflows.


“Today, Dotdash Meredith can extract unique revenue insights from over 40 brands and 20 partners, without burdening our BI team.”

Rich Zeroth, VP Programmatic Monetization, Dotdash Meredith

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Why revenue analytics work best with Switchboard


Owned by Revenue Operations

Unlike general-purpose ETL tools, Switchboard not only aggregates data, but also makes that data usable by your business teams, so you don’t need to rely on IT resources.

Enterprise scale

Get granular data from all your platform partners, even when you’re dealing with data sets reaching tens of billions of rows and terabytes per day.

Built-in ad tech data expertise

We’ve pre-configured our connectors with source-specific best practices and provide ongoing advice on how best to benefit from your data.

Our Platform

Fandom optimized revenue and community engagement for its 200 million+ monthly users with Switchboard and Boostr.

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Ready to take the next step?

Learn how Switchboard can help you improve revenue operations and massively accelerate your data engineering and reporting efforts.

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