Advertising revenue analytics that keep your business ahead
Unify the complex, fragmented data of today’s advertising ecosystem so you have the KPIs and insights to grow your business.
Trusted by leading media brands
Reliable revenue analytics built from industry best practices, customizable for your business' unique needs
- Revenue Operations Dashboard
- Product / IO Line Items - Added Value
- Deals / Sales Planners
- Deals / Account Managers
- EOM Reconciliation
- Media Plans: Deals, Deal Members
- Insertion Orders: Members, Line Items, Budgets
- Campaign Delivery: 1st Party vs 3rd Party
- Total Value Delivered vs Revenue at Risk
- Daily Pacing
- Impressions Delivered and Discrepancy
- Clicks and Discrepancy
- Video Completions and Discrepancy
- 3P Daily Campaign Delivery
- 3P Daily Placement Impressions and Viewability
- 3P Daily Placement Clicks
“The prior method of compiling the CPH campaign reports took anything from two hours to half a working day. They can now take as little as 20 minutes.”
Barry Cassidy, Director of Advertising Data & BIRead the Full Story
“If we hadn’t started working with Switchboard, given competing priorities we would still be trying to fill the engineering resource gap today. We had invested over eight months of engineering to overcome a data challenge that took Switchboard one month to solve – and now saves us 80 person-hours per month on engineering and operations overhead”.
Financial Engineering LeadRead the Full Story
“Switchboard enabled us to get our first data sets onboarded before new engineering resources were able to be brought in, so they could hit the ground running.”
Ameen Kazerouni, Chief Data & Analytics Officer, Orangetheory FitnessRead the Full Story
Revenue analytics use cases
New revenue channels like Ecommerce or Sponsored Content need to be analyzed alongside Programmatic and Direct Display revenue. The more partner and first party data grows, the more important it is to have clean, accurate, normalized data. We have your use cases covered.
Understand the big picture along with your top channels, partners, advertisers. Drill down into specifics in real time.
Streamline operations, improve accuracy, and make rapid data-driven decisions to optimize revenue generation and campaign performance.
Know the value of specific advertisers bidding programmatically in the open market so your team can reach out to them via Direct channels.
Key platforms like GAM, GA/Adobe and major exchanges provide rich bid-level analytics. Activate these large datasets for analysis without having to commission a major IT project.
When new partners or platforms show up, be ready to seamlessly incorporate them into your team's workflows.
“Today, Dotdash Meredith can extract unique revenue insights from over 40 brands and 20 partners, without burdening our BI team.”
Rich Zeroth, VP Programmatic Monetization, Dotdash MeredithRead the Full Story
Why revenue analytics work best with Switchboard
Owned by Revenue Operations
Unlike general-purpose ETL tools, Switchboard not only aggregates data, but also makes that data usable by your business teams, so you don’t need to rely on IT resources.
Get granular data from all your platform partners, even when you’re dealing with data sets reaching tens of billions of rows and terabytes per day.
Built-in ad tech data expertise
We’ve pre-configured our connectors with source-specific best practices and provide ongoing advice on how best to benefit from your data.
Fandom optimized revenue and community engagement for its 200 million+ monthly users with Switchboard and Boostr.