Accurate data is fuel for digital marketers
Understand performance and run experiments with data you can trust
What tactics work best?
More digital touchpoints, more problems. As customer journeys get more complex, it takes a ton of work to gain a complete view of marketing performance. You need timely, accurate data to know what’s working and which experiments will move the needle for your business. Switchboard connects you to the information you need, even as your digital channels grow to hundreds of data sources with billions of rows of data.
Deploy trusted performance reports without the constant data engineering work
Get an accurate picture of marketing spend with unified KPIs based on fresh data that’s structured for reports
Run experiments and launch new campaigns and channel with the confidence that you can measure results
Control your data foundation without the need for ongoing data engineering staff
The data you need with the granularity you want
Our prebuilt connectors include configurable data workflows that automatically collect, clean, and normalize data based on best practices for each data source and your unique business processes, for more accurate measurement and the ability to drill down into all the details. Access this data through your cloud storage and analytics tools of choice.
New platform? We’ve got you covered
Our connectors include ad tech platforms: ad servers like Google Ad Manager; SSPs like AppNexus, OpenX, or TradeDesk; social media platforms like Instagram or TikTok; and video services like YouTube. Our platform keeps all of these live feeds working — at terabyte scale — so you can focus on analysis and optimizing spend.
Faster answers mean faster strategy adjustments
Run experiments, launch campaigns in new channels, and investigate one-off questions without months of work from data engineering resources or a week of analyst work in a spreadsheet. Quickly onboard new data sources, even when your partners provide data in proprietary formats and you don’t have someone on staff who understands their reporting.
Gain a consistent, transparent view of your data pipelines so that your compliance efforts are not manual fire drills every time.
Reports your business teams can trust
By eliminating error-prone manual data pulls and backfills, automating every aspect of your data pipeline and proactively monitoring each step, Switchboard helps you build a data asset that your stakeholders can trust when they’re making business decisions.
“The prior method of compiling the CPH campaign reports took anything from two hours to half a working day. They can now take as little as 20 minutes.”
Barry Cassidy, Director of Advertising Data & BIRead the Full Story
“Switchboard enabled us to get our first data sets onboarded before new engineering resources were able to be brought in, so they could hit the ground running.”
Ameen Kazerouni, Chief Data & Analytics Officer, Orangetheory FitnessRead the Full Story
“If we hadn’t started working with Switchboard, given competing priorities we would still be trying to fill the engineering resource gap today. We had invested over eight months of engineering to overcome a data challenge that took Switchboard one month to solve – and now saves us 80 person-hours per month on engineering and operations overhead”.
Financial Engineering LeadRead the Full Story