Switchboard for franchise operations
Gain a holistic marketing view across headquarters, regions, franchises, and agencies
Trusted by leading digital-first brands
“Switchboard enabled us to get our first data sets onboarded before new engineering resources were able to be brought in, so they could hit the ground running.”
Ameen Kazerouni, Chief Data & Analytics Officer, Orangetheory FitnessRead the Full Story
"The burning question used to be: how much did we make yesterday? Today, we can dig deeper and answer questions like: which ad products and content yield the highest ROI with which advertisers?"
Rich Zeroth, VP Programmatic Monetization, Dotdash MeredithRead the Full Story
“If we hadn’t started working with Switchboard, given competing priorities we would still be trying to fill the engineering resource gap today. We had invested over eight months of engineering to overcome a data challenge that took Switchboard one month to solve – and now saves us 80 person-hours per month on engineering and operations overhead”.
Financial Engineering LeadRead the Full Story
Effective digital marketing can make or break your franchise's customer acquisition goals.
But understanding marketing performance is a hard job when your data is fragmented across your operations and digital platforms as well as those of your franchises and their agencies. Switchboard makes it simple to bring all this data together in reporting-ready formats.
Get visibility into customer journeys that span franchisors and franchisees
Our platform plugs into a huge variety of digital and ad tech platforms and automatically structures your data for marketing performance reporting and data exploration – even when you’re dealing with hundreds of individual accounts. In addition to collecting your data, our connectors normalize and structure it for your business team’s use, without any effort on your part.
Develop consistent, franchise-wide measurements
With a single source of truth across all of your digital platforms, you can develop consistent KPIs to measure your established campaigns and tactics as well as new ideas you or your franchisees put in market. You can see which channels and campaigns are driving the most customer acquisition and allocate spending where it will bring the best results.
No need for data engineering
Switchboard takes care of important but tedious data engineering tasks — along with the necessary monitoring and maintenance — so your analysts and developers can focus on other aspects of your business. We also provide years of expertise in measurement best practices across hundreds of ad tech and digital marketing data sources.
Orangetheory Fitness saves 120 data engineering hours each week across 500+ ad and social media data sources.
Why franchise operations choose Switchboard
No need for data engineering resources
Switchboard automates data engineering tasks so your marketing team can own the reporting data infrastructure.
Efficient approach to franchise operations’ needs
Efficiently aggregate data from your digital platforms as well as those of your franchisees, without creating extra headaches and unknown expenses.
Digital platform expertise
We know your data sources. This expertise is built into our platform and in the ongoing advice we deliver on measurement and reporting.