HOW IT WORKS

How Switchboard works

Getting under the hood of Switchboard: a step-by-step guide

Be agile and robust, without burdening your tech team. Unlike general-purpose ETL or data integration tools, Switchboard enables business teams to own and manage their own data lifecycle. Onboard new data sources, layer in complex business logic, and test and deploy new workflows without writing custom code or managing complex APIs and data formats. Create a compliant source of truth within your data lake – without creating shadow IT.

STEP 1

Identify your digital media data sources: digital marketing platforms, ad networks, ecommerce, retail media, data warehouses, databases, email reporting, and more.

STEP 2

Leverage best practices we've developed, through years of experience, to get up and running with the right data, quickly. Each data source uses just your credentials and a standard set of pre-built business rules that aggregate, normalize, and de-duplicate your data for reporting purposes.

STEP 3

Customize our pre-built data workflows to format your data according to your own specific KPIs. Workflows are configured within Switchboard's collaborative authoring environment. You can see your business rules, test and version changes, and make updates at any time.

STEP 4

Once everything is configured and tested, normalized data starts flowing through Switchboard to your cloud storage solution or cloud data warehouse.

STEP 5

Pull custom views of your data into the data visualization and business intelligence tool of choice. Or use pre-built best-on-class visualizations provided by our team of experts.

STEP 6

Switchboard monitors your data pipelines 24x7, logs every event, and alerts you (and our team) about any problems.

STEP 7

Switchboard manages unexpected API or formatting changes, and even backfills gaps in data, so you can stay focused on running the business and not wasting previous time on triage.