Build a solid data foundation for digital performance marketing
Get the trustworthy data you need to measure the metrics that matter — without the time-consuming, repetitive data engineering work.
Trusted by leading consumer brands
Optimize your digital marketing performance
Compare performance across platforms with unified KPIs and granular data for segmentation and exploration
Confidently run experiments with reporting that doesn’t take months to get right
Save data engineering time by automating repetitive data preparation and monitoring
“If we hadn’t started working with Switchboard, given competing priorities we would still be trying to fill the engineering resource gap today. We had invested over eight months of engineering to overcome a data challenge that took Switchboard one month to solve – and now saves us 80 person-hours per month on engineering and operations overhead”.
Financial Engineering LeadRead the Full Story
"The burning question used to be: how much did we make yesterday? Today, we can dig deeper and answer questions like: which ad products and content yield the highest ROI with which advertisers?"
Rich Zeroth, VP Programmatic Monetization, Dotdash MeredithRead the Full Story
“The prior method of compiling the CPH campaign reports took anything from two hours to half a working day. They can now take as little as 20 minutes.”
Barry Cassidy, Director of Advertising Data & BIRead the Full Story
Digital performance marketing use cases
Improve customer acquisition costs with unified KPIs and granular data that lets you deeply understand performance for more effective experiments and optimization. Switchboard connects your business teams to clean, accurate, normalized data coming from hundreds of sources.
A pioneering streaming service provider consolidated 250+ global marketing channels and proprietary business rules in 60 days with zero additional headcount.
Why choose Switchboard for digital performance marketing?
Owned by the business team
Unlike general-purpose ETL tools, Switchboard collects data and also cleans and structures it for reporting, so you don’t need to rely on data engineers.
Better data quality
Feed accurate, up-to-date data into all reports so everyone trusts the numbers. Immediately know if data is missing or out of date.
Scale to hundreds of digital platforms
Get granular data from all your digital marketing channels, even if your data sets hit tens of billions of rows and terabytes per day.