Build a solid data foundation for digital performance marketing
Get the trustworthy data you need to measure the metrics that matter — without the time-consuming, repetitive data engineering work.
Trusted by leading consumer brands
Optimize your digital marketing performance
Compare performance across platforms with unified KPIs and granular data for segmentation and exploration
Confidently run experiments with reporting that doesn’t take months to get right
Save data engineering time by automating repetitive data preparation and monitoring
Customer Spotlight
"The burning question used to be: how much did we make yesterday? Today, we can dig deeper and answer questions like: which ad products and content yield the highest ROI with which advertisers?"
Rich Zeroth, VP Programmatic Monetization, Dotdash Meredith
Read the Full Story
“The prior method of compiling the CPH campaign reports took anything from two hours to half a working day. They can now take as little as 20 minutes.”
Barry Cassidy, Director of Advertising Data & BI
Read the Full StoryDigital performance marketing use cases
Improve customer acquisition costs with unified KPIs and granular data that lets you deeply understand performance for more effective experiments and optimization. Switchboard connects your business teams to clean, accurate, normalized data coming from hundreds of sources.
Understand which channels and campaigns are driving the highest customer acquisition
Determine the value of each customer touchpoint in driving conversion.
Gain a better understanding of how customers discover, buy, and use your products.
Know which segments respond to ads on which digital platforms.
Dig into your data to answer the one-off questions and discover new opportunities to improve.
A pioneering streaming service provider consolidated 250+ global marketing channels and proprietary business rules in 60 days with zero additional headcount.
Why choose Switchboard for digital performance marketing?
Owned by the business team
Unlike general-purpose ETL tools, Switchboard collects data and also cleans and structures it for reporting, so you don’t need to rely on data engineers.
Better data quality
Feed accurate, up-to-date data into all reports so everyone trusts the numbers. Immediately know if data is missing or out of date.
Scale to hundreds of digital platforms
Get granular data from all your digital marketing channels, even if your data sets hit tens of billions of rows and terabytes per day.
Ready to take the next step?
Learn how Switchboard can help you optimize digital performance marketing with data that your teams can trust.