ABOUT US

Empowering go-to-market teams with timely, reliable data

When Switchboard’s co-founders launched Google BigQuery in 2012, they saw first-hand that the amount of data media companies were grappling with was rapidly outstripping their ability to utilize it. Switchboard was created to help solve this problem. Our mission is to empower go-to-market teams to grow revenue by giving them timely, reliable access to all the data they need to understand their business, no matter how granular or from how many sources.

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Data is our mission. Revenue growth is yours.

Most businesses today depend on digital platforms — and the data they generate — for their growth and competitive edge. With timely, accessible, trustworthy data, you always know how you’re doing in digital and are ready to explore new ideas and business opportunities. Yet that data ecosystem is getting harder to manage.

Without automating your data workflows, your data team will quickly be overwhelmed and your business teams will be left waiting for answers. Few companies can hire data engineers at the pace at which their digital strategies must evolve.

Our mission is to do the complex integration and data engineering work that create trustworthy data so our customers can stay focused on growing their revenue.

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Trusted by digital leaders

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Ju-kay Kwek

CEO & Co-founder

Ju-kay oversees Switchboard’s strategic growth and development. As a pioneer in enterprise-scale data analytics he brings for more than 15 years experience working with business leaders to solve some of the most challenging problems in media, marketing and retail. He is obsessed with solving this data resource scalability problem because of the impacts it has for enterprises and businesses that are scaling.

Ju-kay launched Google BigQuery as a founding executive of Google Cloud Platform, partnering with a top-five global agency to build the world’s largest DoubleClick and Audience Analytics pipeline. At Google, he also launched a range of AI-driven products including GCP’s early machine learning APIs, Gmail Feedback and data center automation. 

Prior to his time at Google, Ju-kay’s early career spanned product management and software engineering at Wily Technology (acquired by CA Technologies), and R&D engineering at SAP. He holds MS and BA degrees from Carnegie Mellon University. 

Ju-kay is committed to finding and empowering the industry’s best talent towards fulfilling Switchboard’s mission.  In his spare time, he enjoys downhill and backcountry skiing, scuba diving instruction, and creating nerdy science projects with his daughter.

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Michael Manoochehri

CTO & Co-founder

Michael is a serial problem-solver. The insatiable curiosity that inspires everything from his world travels to academic research projects is the catalyst that drives him to continue identifying and solving some of the biggest problems in data.

After spending four years at Google building the BigQuery and App Engine developer ecosystem, Michael co-founded Switchboard to enable people to solve business problems by leveraging big data.

Before the IoT was cool, Michael created a real-time crowd reporting tool for Google’s I/O conference, connecting hundreds of wireless sensors. Prior to Google, Michael spent a number of years working for digital broadcast media and technology publications. He holds degrees in Information Management and Biology at UC Berkeley, and authored the book, Data Just Right: Introduction to Large-Scale Data & Analytics. 

As a nature-lover, Michael is happiest outside, spending his spare time hiking, adventure traveling and cultivating plants.

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Topher Olson

Chief Architect

Topher loves to code. His experience spans more than thirty years building distributed storage and apps at scale. 

Prior to joining Switchboard, Topher built the open-source distributed database TreodeDB. Before that, he spent six years at Google writing tools to manage its data centers, fleet of machines, and multitude of services. Topher earned his Master’s at University of California, Santa Cruz, and his Bachelor’s at Carnegie Mellon University. 

When not writing features, refactoring code, and sleuthing bugs, Topher can be found lifting weights, shooting photos, and eating.

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Manny Balbin

Head of Product, Media and Publishing

Manny is a seasoned veteran with over 15 years of expertise in digital media and advertising. 

With leadership roles spanning Product, Ad Technology, and Revenue Operations in top-tier organizations like Freestar, PMC, and Quantcast, Manny has honed his skills in media, publishing, and advertising operations. Currently, he drives the vision and strategy for BI products tailored to Switchboard’s Media & Publishing customers.

Beyond his professional endeavors, Manny embodies a spirit of continuous learning and a desire to support others with his diverse skill set. He finds joy in his role as a devoted father and husband, cherishing every moment spent with his family.

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Join our team

We’re on a mission that matters. We’re looking for people who are passionate about data problems and ready to have an impact.

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Learn more about Switchboard

No matter how many data sources or billions of rows of data your ad inventory generates, we’ve got you covered.