Switchboard for consumer technology companies
Take a simpler path to understanding digital customer journeys
Trusted by leading media brands
“Switchboard enabled us to get our first data sets onboarded before new engineering resources were able to be brought in, so they could hit the ground running.”
Ameen Kazerouni, Chief Data & Analytics Officer, Orangetheory FitnessRead the Full Story
“The prior method of compiling the CPH campaign reports took anything from two hours to half a working day. They can now take as little as 20 minutes.”
Barry Cassidy, Director of Advertising Data & BIRead the Full Story
"The burning question used to be: how much did we make yesterday? Today, we can dig deeper and answer questions like: which ad products and content yield the highest ROI with which advertisers?"
Rich Zeroth, VP Programmatic Monetization, Dotdash MeredithRead the Full Story
Acquiring customers through digital channels requires terabytes of clean data every day
With timely, trustworthy data, you can stay on top of marketing performance and quickly test new ideas. Without it, you may be wasting money and not know it. Switchboard connects you to the information you need — in reporting-ready formats — so that you have a holistic view of marketing performance across channels.
Get visibility into complex customer journeys
Our platform plugs into a huge variety of digital and ad tech platforms and automatically structures your data for marketing performance reporting and data exploration. In addition to collecting your data, our connectors normalize and structure it for your business teams to use. It’s all automated for you.
Consistently measure all your marketing tactics
Understand which channels and campaigns are driving the most customer acquisition and allocate spending most effectively. Determine the value of each customer touchpoint in driving conversion. With a single source of truth across all of your digital platforms, you can develop consistent KPIs to measure your established campaigns and tactics as well as new ideas you put in market.
Eliminate the week-long spreadsheet exercises
You want your analysts spending their time looking for insights, not writing SQL code and moving data into one-off spreadsheets. Switchboard automates repetitive data preparation work so that your team can focus on more value-add initiatives.
Business team ownership, zero tech debt
Switchboard takes care of important but tedious data engineering tasks — along with the necessary monitoring and maintenance — so your analysts and developers can do other things. Our platform gives you the benefit of years of expertise working with hundreds of ad tech and digital marketing data sources.
“Things like APIs, schema, and data sizes for DFP and YouTube make understanding the performance of content and inventory across dozens of global properties really complex. Switchboard was able to start automating our production data in less than a week.”
Amanda Yang, Data Scientist, VICERead the Full Story
Why consumer technology companies choose Switchboard
No need for data engineering resources
Switchboard automates data engineering tasks so your marketing team can own the reporting data infrastructure.
Granular data at any scale
Switchboard can handle billions of rows of data from hundreds of sources every day, so your analysts have what they need to get answers.
Digital platform expertise
We know your data sources. This expertise is built into our platform and in the ongoing advice we deliver on measurement and reporting.