Fandom

Challenges

Given the scale of this user-generated data, which is millions of daily events coming in at the speed of light, reporting is a massive challenge. FANDOM also has a vast network of advertisers and monetization partners to drive the growth of its user base. Therefore, FANDOM's revenue operations and growth marketing leaders need clear visibility into community and advertiser-level data.

Their engineering team is skilled at consolidating advertiser data across programmatic ads and other channels. But with the constantly changing scale and scope of this data in real-time, responding to the daily needs while managing mission critical projects quickly becomes unsustainable. In this dynamic environment with complex data, business rules, and a growing ecosystem, the revenue operations team needs a more robust solution without overburdening their data engineering teams.

What Switchboard does

Switchboard partners with Boostr to create an integrated publisher solution to measure campaign performance by tracking revenue goals across all buying channels. This capability helps FANDOM unify all the advertiser and user-generated data from their order management and CRM (powered by Boostr) into a data warehouse. With this converged (pre-digested) data, they create more cohesive dashboards with access to high-level metrics, including revenue per channel, sell-through rates, and CPMs, to determine which communities drive the most revenue.

They also create drill-down reports with granular metrics such as Revenue per Deal ID, page views, user behavior on-site, last seven days trending, or performance across geographical regions. This helps to determine which ad products work best with which page content to make informed revenue optimization decisions on the fly.

Switchboard’s data automation platform also immediately alerts teams to anomalies, vendor outages, and schema changes for quick interventions and optimizations, critical when dealing with data at scale. Meanwhile, Switchboard’s Customer Success team offers unparalleled domain expertise to continually support FANDOM in adopting best practices in accessing and storing data.

About Switchboard

Switchboard connects business operations teams to the information they need to make fast revenue and marketing decisions. Our platform plugs into a huge variety and volume of digital platforms and automatically structures your data for unified reporting and deep exploration — with zero development effort from your team. Switchboard lets your team answer precise revenue questions and gives them numbers they can trust because you’re not relying on one-off integrations, tools that don’t work together, or brittle custom code.