Switchboard for media and publishing

Know how to optimize every ad impression

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"The burning question used to be: how much did we make yesterday? Today, we can dig deeper and answer questions like: which ad products and content yield the highest ROI with which advertisers?"

Rich Zeroth, VP Programmatic Monetization, Dotdash Meredith

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“Things like APIs, schema, and data sizes for DFP and YouTube make understanding the performance of content and inventory across dozens of global properties really complex. Switchboard was able to start automating our production data in less than a week.”

Amanda Yang, Data Scientist, VICE

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“It would have cost an estimated $400K+ and at least six months if we built this ourselves; not to mention maintenance and ownerships costs.”

Chris Martin, COO & Co-founder of MightyHive

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"With Boostr and Switchboard, 100% of our direct and indirect revenue is automatically tracked with minimal intervention and visible at all levels. In the past, we had to run manual reports and pivot the data in spreadsheets to get a full view of our Direct and Programmatic business. Today, we use Switchboard to help manage our complex data from multiple systems including Boostr, resulting in less manual work with more frequent and deeper insights. This frees up our RevOps team to focus on analysis and growing revenue, and gives our Sales team direct access to their client’s PMP daily delivery."

Rex Anderson, Director of Revenue Strategy, FANDOM

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Your data is the key to getting the most value from every ad impression.

Yet the process of getting trustworthy data becomes harder every month. Switchboard does the hard work to make your data usable for reporting and gives you numbers your team can trust because you’re not relying on one-off integrations, tools that don’t work together, or brittle custom code.


Get the reliable data you need to run your ad business

Our platform plugs into a huge variety of ad tech platforms and automatically structures your data for unified reporting and deep exploration — with zero development effort from your team. This data goes into your cloud storage and powers unified reporting for business users in their analytics tools of choice.


Launch new platforms with confidence

New technologies and platforms are constantly emerging, and your company is finding revenue opportunities in more places than you ever thought possible. Each new platform or business opportunity brings a new set of ever-more fragmented data sources, generated at terabyte volumes in diverse formats that can change at any time. Switchboard takes all of this chaos off your plate.


Improve data quality

By automating your data engineering and managing the process of cleansing, de-duping, and normalizing data in one system, you get better data, faster. And, Switchboard automatically updates your data pipelines when partners change APIs or data formats.


Own your data infrastructure

With Switchboard, you don’t have to rely on “borrowed” resources from your product team to get answers to important revenue questions. No more custom code, stitched-together processing tools and infrastructure, or manual credential management. No more work monitoring or maintaining that code and infrastructure.


Why media and publishing companies choose Switchboard


Ad tech domain expertise

We know your data sources. This expertise is built into our platform and in the personal reporting advice we deliver throughout our journey.


Any question, any scale

No matter how many data sources or billions of rows of data your ad inventory generates, we’ve got you covered.


Control over your revenue reporting

With no need for ongoing data engineering work, you’re no longer dependent on resources outside your department.


Ready to learn more?

Let’s talk about how Switchboard can help you grow your ad business.

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