Switchboard for retail
Optimize digital marketing and grow your retail media network
Customer Spotlight
“Switchboard enabled us to get our first data sets onboarded before new engineering resources were able to be brought in, so they could hit the ground running.”
Ameen Kazerouni, Chief Data & Analytics Officer, Orangetheory Fitness
Read the Full Story
"The burning question used to be: how much did we make yesterday? Today, we can dig deeper and answer questions like: which ad products and content yield the highest ROI with which advertisers?"
Rich Zeroth, VP Programmatic Monetization, Dotdash Meredith
Read the Full Story
“The prior method of compiling the CPH campaign reports took anything from two hours to half a working day. They can now take as little as 20 minutes.”
Barry Cassidy, Director of Advertising Data & BI
Read the Full StoryData is the lifeblood of growing a retail business today
From acquiring new shoppers and cultivating your most loyal fans to creating new revenue streams through retail media networks, your business teams need timely, accurate, clean data more than ever before. Switchboard does the hard work of managing this huge variety and volume of digital data so you can stay focused on your business.
Get reliable data for digital marketing and retail media network operations
Our platform plugs into a huge variety of digital and ad tech platforms and automatically structures your data for unified reporting and deep analysis. Our connectors do more than just aggregating this data — we make it usable by your business teams so you can deploy your integration experts and data engineers on other projects.
Experiment and grow faster
Whether you’re expanding your retail media network or launching campaigns in new digital channels, each new opportunity comes with more data sources and more data volume. When you have terabytes of data in diverse formats and APIs that can change at any time, it can take months to get reliable reporting in place. With Switchboard, this can happen in days. What’s more, Switchboard automatically updates your data pipelines when partners change APIs or data formats.
“Switchboard enabled us to get our first data sets onboarded before new engineering resources were able to be brought in, so they could hit the ground running.”
Ameen Kazerouni, Chief Data & Analytics Officer, Orangetheory Fitness
Read the Full StorySimplify compliance
To comply with regulations like GDPR and CCPA, you need to know where your data is coming from and how it’s being processed. Unlike data platforms that use black-box processing to aggregate data, Switchboard data transformations and workflows are transparent. In addition, we version control all business rules in our platform, so that you know when something changed and who made the change.
Why retailers choose Switchboard
No need for data engineering resources
Switchboard automates repetitive data preparation and monitoring, so your engineers can put their time and talent into high-value work.
Granular data at any scale
No matter how many terabytes of data come from your campaigns and retail media networks, we keep your reporting up to date.
Digital platform expertise
We know your data sources. This expertise is built into our platform and in the ongoing advice we deliver on measurement and reporting.
Ready to learn more?
Let’s talk about how Switchboard can help you build new revenue streams for your business.