What is Foundational Data and Why Do You Need It?
Foundational Data is data that you can rely on to make informed business decisions. Basic metrics such as Impressions Delivered to blended KPI's like Revenue per User need Foundational Data. Switchboard's data automation platform transforms raw media data into Foundational Data. This enables you to make confident business decisions knowing your data is reliable and trustworthy.
Raw Data vs. Foundational Data
Raw data is just that—messy, chaotic, and disorganized. Foundational data is accessible and actionable—clean, verified, from multiple sources, easily queried in real-time. It's always up to date and ready for analysis.
Omniture Raw Data
Omniture Foundational Data
Raw Data is Not Ready for Prime Time
“The more we can use big data with Switchboard—from reporting in hours versus days, and eventually seconds versus hours—the closer VICE gets to our vision of providing an unmatched information experience for our customers.”
—Andrew Smith, VP of Digital at VICE
Foundational Data Enables Trustworthy Core Metrics and Advanced KPIs
Foundational Data Unleashes your Business Team
When decisions are fueled by a single source of reliable data, your teams can get down to business.
Foundational Data can help you grow
revenue with real-time business insights