Fireside chat with Orangetheory Fitness on their data journey to drive marketing efficiency at scale

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Operationalize your data. Measure the KPIs that matter.

The Switchboard founders Ju-kay Kwek and Michael Manoochehri met with Ameen Kazoureni, the Chief Data and Analytics Officer at Orangetheory Fitness, over a fireside chat. Ameen took us through Orangetheory’s accelerated customer and data journey that drives marketing efficiency across 1400 studios and 24 countries globally.



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