MediaCo
MediaCo Uses Unified Data to Drive Revenue Growth
Highlights
100
hours a month saved on manual reporting
90%
reduction in data discrepancies across ad server and third-party reporting
2-3
data engineering hires avoided
Table of Contents
MediaCo ignites multi-cultural audiences with vibrant TV, radio, and digital content, connecting brands with a passionate, growing market through culturally relevant storytelling. By delivering high-quality content across multiple distribution channels, they create unique value and meaningful audience engagement. However, this model also comes with significant challenges, particularly in operational and strategic visibility.
The Problem
MediaCo struggled with fragmented data from numerous sources, hindering accurate reporting, invoicing, and general status of the business. Their former system could not effectively reconcile first and third-party data, which impacted revenue visibility and decision-making. This led to a heavy reliance on manual processes and spreadsheets for impression and revenue reporting, which was time-consuming and difficult to scale due to the volume of disparate platforms. They also needed a solution to handle a complex sales model, deliver specific campaign reports to a large agency holding company, and integrate viewership data with ad server data for a complete monetization overview. The inability to efficiently manage and analyze their data was hindering their ability to make informed business decisions and optimized revenue streams.
Investing in technology that aggregates and optimizes our data has been a game changer—we no longer waste resources manually digging through various platform dashboards and reports to join together disparate data sets in Excel. Now we have a partner who handles that for us.
Christina Chung - Vice President, Business Operations
The Solution
To address these challenges, MediaCo implemented Switchboard's SaaS data operations platform. Switchboard automated the aggregation, transformation, and normalization of data from multiple sources, including 1P and 3P ad servers, order management systems (OMS), and third-party platforms. Switchboard’s platform provided a single source of truth for their campaign and ad delivery data, eliminating discrepancies and ensuring accuracy. Its data integrity engine allowed for the implementation of complex business rules, and Switchboard's customer success team provided domain expertise and hands-on support throughout the implementation process. Switchboard also facilitated the transition from emailed reports to V4 logs for cleaner, more robust data and supported third-party data reconciliation by creating custom fields in ad servers. This integration streamlined data flow and accuracies and significantly reduced manual effort.
Switchboard's platform offered a comprehensive analytics layer with customizable dashboards and reporting tools. This gave MediaCo clear, actionable insights into revenue, margins, and channel performance. The platform's ability to accommodate multiple ad servers and integrate with various OMS solutions ensured flexibility and adaptability, allowing MediaCo to adjust to changing business needs. This advanced analytics capability enabled MediaCo to closely monitor campaign performance, identify trends, and make data-driven decisions to optimize their ad serving and campaign pacing strategies.
Business Benefits for MediaCo:
Ultimately, Switchboard helped automate data aggregation, provided a single source of truth for data, enabled accurate mapping of ad server IDs, and delivered necessary reporting capabilities to meet client requirements. This partnership allowed MediaCo to gain a complete business overview, future-proof their data strategy, and avoid hiring a full-time Business Intelligence (BI) team. By streamlining their data processes and improving reporting accuracy, MediaCo was able to enhance operational efficiency and improve strategic decision-making. The ability to provide detailed and timely campaign reports to their large agency holding company client further strengthened their partnership and reinforced their commitment to transparency and accountability.
In summary, MediaCo's partnership with Switchboard was a strategic move to overcome critical data management and reporting challenges. Switchboard’s expertise in the media and publishing industry, combined with its robust technology and customer-centric approach, provided MediaCo with a scalable and efficient solution. This enabled them to better understand their business, drive monetization, and meet the demands of their clients, positioning them for continued growth and success in the dynamic media landscape.
About Switchboard
Switchboard connects business operations teams to the information they need to make fast revenue and marketing decisions. Our platform plugs into a huge variety and volume of digital platforms and automatically structures your data for unified reporting and deep exploration — with zero development effort from your team. Switchboard lets your team answer precise revenue questions and gives them numbers they can trust because you’re not relying on one-off integrations, tools that don’t work together, or brittle custom code.
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