Orangetheory Fitness
Orangetheory Fitness unifies disparate data to drive lead funnel conversion and member engagement.
Highlights
120+ Hours Saved Weekly
60% Reduction in Analytics Dev Time
6 Engineering Hires Avoided
1,500+ Facebook Accounts Unified
Real-Time Marketing Optimization
Stronger Data Governance Across Teams
Table of Contents
Orangetheory Fitness transformed its marketing operations by reducing engineering overhead, eliminating manual reporting, and unlocking real-time campaign insights. With Switchboard, they cut analytics development time by 60%, avoided 6 engineering hires, and accelerated time-to-insight - improving marketing ROI and campaign effectiveness, and taking ownership of the funnel in the process.
Challenges
Marketing data was fragmented across 1,500 studios, three agencies, and over 1,500 Facebook accounts, making real-time optimization impossible. Reporting was static, delayed, and controlled by external consultants - costing millions annually. The team was stuck in manual data maintenance, and leadership lacked the visibility needed for agile decision-making. OTF’s CEO tasked Chief Analytics Officer Ameen Kazerouni with building a scalable, data-driven foundation for growth.
Switchboard enabled us to get our first data sets onboarded before new engineering resources were able to be brought in, so they could hit the ground running. It’s that kind of velocity and agility that has enabled us to take advantage of the data opportunity so quickly.
AMEEN KAZEROUNI, CHIEF DATA & ANALYTICS OFFICER, ORANGETHEORY FITNESS
Switchboard Solution:
Switchboard unified OTF’s marketing data into a real-time, centralized source of truth. The platform wrangled platforms like Meta and Google Ads rapidly, eliminating manual reporting and enabling real-time performance insights. Marketers gained the agility to optimize campaigns mid-flight, while engineers were freed to focus on strategic innovation. Switchboard provided the backbone for OTF’s data-driven growth strategy.
About Switchboard
Switchboard connects business operations teams to the information they need to make fast revenue and marketing decisions. Our platform plugs into a huge variety and volume of digital platforms and automatically structures your data for unified reporting and deep exploration — with zero development effort from your team. Switchboard lets your team answer precise revenue questions and gives them numbers they can trust because you’re not relying on one-off integrations, tools that don’t work together, or brittle custom code.
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