Orangetheory Fitness

Challenges

Orangetheory’s fragmented data environment made campaign optimization difficult and slow. Their team relied on outside consultants to produce static, weekly reports that lacked the depth and speed needed to inform real-time decisions. Engineers were tied up managing manual data processes, limiting innovation.

Leadership didn’t have visibility into what was working, when, or why—costing time, money, and opportunity. The mandate from the CEO was clear: build a scalable, data-driven foundation for growth.

Switchboard Solution:

Switchboard automated the aggregation and normalization of OTF’s marketing data across platforms like Meta and Google Ads.

Instead of static reports, the team now has a real-time, unified view of campaign performance. Marketing can quickly optimize spend. Engineers are freed from data wrangling and can focus on strategy and analysis.

This transformation laid the groundwork for smarter, faster decisions—and long-term impact.

About Switchboard

Switchboard connects business operations teams to the information they need to make fast revenue and marketing decisions. Our platform plugs into a huge variety and volume of digital platforms and automatically structures your data for unified reporting and deep exploration — with zero development effort from your team. Switchboard lets your team answer precise revenue questions and gives them numbers they can trust because you’re not relying on one-off integrations, tools that don’t work together, or brittle custom code.