Global Business News Publisher
How a Global Business News Publisher Scaled Sponsored Content Profitably with Switchboard
Highlights
Increased visibility
for the sales team via forecasting module
0%
increase in headcount
Revenue scaled
faster than operating costs
Table of Contents
A leading global business news publisher had grown its sponsored content business into a core revenue stream. But that success strained operations. Campaign managers and analysts were buried in manual reporting tasks. Despite a strong commercial team, the publisher lacked the technical infrastructure and data engineering capacity to scale efficiently.
Challenges
Manual campaign reporting across disparate systems
High-value talent bogged down in repetitive, low-leverage tasks
Revenue growth tied to headcount increases, eroding margin
Lack of in-house engineering to unify and model campaign data
Limited ability to forecast premium inventory by audience, geo, and placement
Solution with Switchboard
Switchboard enabled the publisher to automate campaign reporting and deliver granular forecasting, without needing additional engineering or IT resources.
How Switchboard Delivered to Non-Technical Teams
No-code, low-friction integration with existing systems like ad servers, CRMs, and campaign tools
Clean, ready-to-use datasets delivered into existing team tools such as Google Sheets, Excel, Tableau, or a cloud data lake
Modular delivery by role – campaign managers, revenue ops, and strategy teams each get tailored outputs
Optional dashboards provided or customer-configured using familiar tools
No retooling or disruption to operational workflows
Results
Campaign managers focused on insights, not data wrangling
Client load per manager increased without additional headcount
Revenue scaled faster than operating costs
Forecasting module gave sales teams forward-looking visibility at the audience and placement level
Data scientists were freed from manual reporting and redeployed to strategic analysis
Why It Mattered
The publisher turned a manual, high-touch reporting process into a repeatable, margin-positive engine. Switchboard made it possible to scale the sponsored content business without hiring engineers or retraining the commercial team. What had been a bottleneck became a growth advantage.
About Switchboard
Switchboard connects business operations teams to the information they need to make fast revenue and marketing decisions. Our platform plugs into a huge variety and volume of digital platforms and automatically structures your data for unified reporting and deep exploration — with zero development effort from your team. Switchboard lets your team answer precise revenue questions and gives them numbers they can trust because you’re not relying on one-off integrations, tools that don’t work together, or brittle custom code.
Ready to learn more about Switchboard?
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"With Boostr and Switchboard, 100% of our direct and indirect revenue is automatically tracked with minimal intervention and visible at all levels. In the past, we had to run manual reports and pivot the data in spreadsheets to get a full view of our Direct and Programmatic business. Today, we use Switchboard to help manage our complex data from multiple systems including Boostr, resulting in less manual work with more frequent and deeper insights. This frees up our RevOps team to focus on analysis and growing revenue, and gives our Sales team direct access to their client’s PMP daily delivery."
Rex Anderson, Director of Revenue Strategy, FANDOM
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"The burning question used to be: how much did we make yesterday? Today, we can dig deeper and answer questions like: which ad products and content yield the highest ROI with which advertisers?"
Rich Zeroth, VP Programmatic Monetization, Meredith
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