See you at AdMonsters Publisher Forum?
Switchboard Aug 12
Table of Contents
From August 14-17, we’ll be at AdMonsters Publisher Forum in Montreal, soaking up the vibe and meeting old and new faces in the publishing world. Here are just some of the events we’re excited about:
Innovation at the speed of news
In this keynote session, Sharon Harris, CMO at Ascential Digital Commerce, explains that today’s influx of news leaves advertisers facing the constant challenge of deciding which content will engage which audience. “Over 70% of all media companies are revamping their business models to keep up with the digital transformation, but they don’t have a full grasp of their first-party data or how to use it to drive engagement.”
I’m looking forward to this session as it will help the publishers we talk to understand how to attract new audiences, use the right data for the right type of content creation, drive engagement across multiple channels, and take advantage of the commerce media boom.
The race is on to leverage first-party data
Meanwhile, Steve Bagdasarian, COO Media at Publishers Clearing House, explains how solving for first-party identity requires both strategy and execution. For publishers looking to future-proof their business, Bagdasarian suggests building a homegrown solution to organize first-party data and automate its activation – and that’s exactly how we help publishers here at Switchboard.
Future of revenue ops
Last but not least, Erik Requidan, CEO at Media Tradecraft, and Melissa Chapman, Founder at Part Two Consulting, pose a question we often ask our rev ops clients and prospects: “Where do you see yourself in five years?”
They describe how rev ops is the lifeblood of any digital media brand, yet its management varies wildly from company to company. This inevitably presents executives with the age-old build vs buy dilemma. There are benefits and drawbacks to all models, but the key is knowing how to “structure – or restructure – for the years ahead”.
In each of the sessions – whether engaging audiences, leveraging first-party data, or considering outsourcing data automation – the key is unifying data effectively. But we know it can be hard to know where to start. If you’re wondering how to leverage your publisher data, feel free to connect with me directly and I’d love to chat to you more in Montreal.
Hope to see you there!
If you need help unifying your first or second-party data, we can help. Contact us to learn how.Schedule Demo
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