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Switchboard Raises $7 Million to Align Business Needs with Data Engineering Resources
Marketing and revenue teams can stand up analytics and AI projects 10x faster through automated data engineering platform Switchboard, the leading data engineering automation platform,...
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Latest articles
Performance Marketing
The Marketing Cloud Migration Strategy: Move Beyond Legacy Platforms
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Performance Marketing
Predictive Analytics for Marketing: From Reactive to Proactive Campaigns
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Performance Marketing
Privacy‑First Attribution: Measure Marketing ROI Without Surveillance
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Performance Marketing
MarTech ROI Optimization: Measuring and Maximizing Technology Investment Returns
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Performance Marketing
The Executive Dashboard Dilemma: Moving Beyond Vanity Metrics to Business Impact
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Performance Marketing
Financial Services Data Strategy: Regulation‑First Marketing Analytics That Scales
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Performance Marketing
HIPAA-Safe Attribution and Analytics: A Practical Guide for Healthcare Marketing Teams
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Performance Marketing
The Marketing Budget Optimization Algorithm: AI-Driven Spend Allocation
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