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Smarter than Dashboards.

Switchboard + FatTail in action at Condé Nast: real-time revenue clarity

If you're still relying on dashboards, manual analysis, or siloed data to answer revenue questions, you're already behind. This 30 minute session explores how modern media orgs are moving to proactive signals, not passive reporting — and how Switchboard unlocks the foundation required for AI-enabled decisions.

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Next-level beyond dashboards

About this session

  • How Condé Nast uses Switchboard and FatTail to unify revenue data across OMS, ad servers, and programmatic
  • Why dashboards fall short — and what’s replacing them
  • Real examples of protected revenue, faster pacing visibility, and workflow automation across teams

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Speakers

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Maxwell Kalfus

Maxwell Kalfus is the Executive Director of Global Performance & Measurement at Condé Nast, where he leads strategy for data-driven insights across the company’s global portfolio. With a background in economics and mathematics, he brings analytical rigor to audience engagement and campaign performance. He focuses on using advanced analytics and cross-channel data to help brands maximize impact, driving smarter decisions and measurable results.

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Ju-kay Kwek

Ju-kay Kwek is the CEO and Co-Founder of Switchboard, where he leads the mission to help enterprises turn complex data into actionable insights. With a background in engineering and product leadership, he has spent his career building scalable data solutions. Before Switchboard, he helped launch Google BigQuery and Google Cloud Platform—work that shaped his vision for empowering business teams with fast, reliable data.

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Laura Boodram

Laura Boodram is the VP of Commercial Delivery at Chartbeat, leading strategy and execution for revenue growth and client success. With 25+ years in operations and business transformation, she has a proven ability to drive results across complex organizations. A certified Lean Six Sigma Black Belt and ADKAR Practitioner, Laura is known for empowering teams and building high-performance cultures. She was named one of FOLIO’s Top Women in Media in 2021.

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