Top U.S. Big-Box Retailer with Omnichannel Retail Media Network
Top U.S. Retailer Streamlines Retail Media Revenue Operations with Data Automation
Highlights
100+
data issues automatically detected and resolved within 18 months
9,360
engineer hours saved per year (equal to 4–5 full-time employees)
15 sources / 30 connections
unified through scalable pipelines, processing over 10 billion rows monthly
18 months
live in production at scale — proven solution, not a prototype
Table of Contents
One of the largest and most influential big-box retailers in the U.S. operates a sophisticated retail media network that delivers omnichannel campaigns across its e-commerce platform, app, and in-store footprint. With deep shopper data and expansive reach, the media arm serves top-tier brand advertisers looking to influence consumer behavior near the point of purchase. However, as the network grew in complexity and volume, its revenue operations and campaign reporting were increasingly strained by manual workflows and fragmented systems.
The Problem
The retail media team was spending excessive time managing data gathering rather than optimizing campaign performance. Analysts manually downloaded reports from a sprawling network of partners - Google, Criteo, Pinterest, and various DSPs - while engineers maintained brittle, one-off connectors. When partners like Innovid or Salesforce made unexpected changes to file structures or delivery formats, the internal teams scrambled to patch workflows, resulting in delays and reporting gaps.
Key challenges included:
Data scattered across email, sFTP, and APIs, with inconsistent formats and missing records
Frequent fire drills to adapt to partner-side changes or to backfill missing data
Lagging transitions off deprecated platforms like Citrus, and slow progress on direct API adoption
Underutilized datasets due to lack of resources to audit, optimize, or reconfigure them
These issues eroded trust in campaign reporting, hindered insights delivery to brand advertisers, and forced high-value staff into repetitive operational tasks.
When a key partner changed file formats overnight, we didn’t even notice - Switchboard handled it. That’s the kind of partnership we need to scale.
Sr. Manager, Retail Media Analytics
The Solution
Switchboard became the single partner responsible for the end-to-end data operations stack - automating ingestion, normalization, and delivery across the retailer’s retail media network.
End-to-End Automation: Switchboard replaced manual processes with automated pipelines for high-volume partners like Google Ads and YouTube, including robust file aggregation and backfilling during outages to ensure complete datasets
Single source of truth: Switchboard consolidated fragmented data streams into a single, reliable dataset within the retailer’s data lake - ensuring that analysts, campaign managers, and executives all work from the same accurate and up-to-date view of performance across all partners and channels
Resilience to Change: When a major video partner altered file naming conventions overnight, Switchboard adapted immediately - no disruption, no lost data, no action required by the retailer’s team
Data Integrity Monitoring: Switchboard proactively monitors for delivery issues, resolves partner-side data gaps, and evaluates dormant or underused reports to uncover additional value
Centralized Ownership: Instead of liaising with dozens of partners, the internal team has a single point of contact. Switchboard handles all technical coordination and change management, acting as an extension of the internal data team
Business Benefits for the Retail Media Network:
With Switchboard in place, the retailer eliminated a major operational bottleneck. Analysts now receive daily, analysis-ready data feeds - without spending time on formatting, downloading, or troubleshooting. Engineering bandwidth has been reallocated to building revenue-generating products. Data integrity has improved, reporting is faster and more reliable, and the team is positioned to scale campaign operations without needing to grow headcount.
Switchboard’s platform and partnership helped the retailer shift from reactive data triage to proactive growth enablement - laying the groundwork for long-term leadership in retail media.
About Switchboard
Switchboard connects business operations teams to the information they need to make fast revenue and marketing decisions. Our platform plugs into a huge variety and volume of digital platforms and automatically structures your data for unified reporting and deep exploration — with zero development effort from your team. Switchboard lets your team answer precise revenue questions and gives them numbers they can trust because you’re not relying on one-off integrations, tools that don’t work together, or brittle custom code.