Stop wasting spend – detect funnel and performance anomalies before your dashboards catch up
Intelligent Alerts keeps Marketing Ops and Analytics teams ahead of campaign drift, tracking gaps, and budget inefficiencies without manual analysis.
Built for teams replacing Datorama and legacy BI systems who need precision anomaly detection and intelligent context, not static dashboards.
The Problem
Marketers lose time and budget chasing data instead of acting on it.
Dashboards lag behind reality.
And when something goes wrong – tracking tags drop, attribution breaks, budgets shift mid-flight – it’s often discovered days too late.
You don’t need more data. You need a system that tells you when performance deviates and why, automatically.
How It Works
ad platforms, analytics tools, and CRM data – no rebuild or new ETL needed
the system models normal campaign and funnel behavior
when spend, CPA, or conversions deviate, you get immediate alerts with context
the engine ranks what matters most to your revenue or spend efficiency
Key Benefits
Attribution Reliability
Keep your reporting clean, accurate, and fast
Spend Anomaly Detection
Never let hidden spend go unchecked
Funnel Optimization
Spot conversion leaks before they kill ROAS
Replace Manual Dashboard Dependency
Stop refreshing dashboards and start taking action
Faster Attribution to Action
React to performance issues five times faster
Attribution Reliability
Keep your reporting clean, accurate, and fast
Spend Anomaly Detection
Never let hidden spend go unchecked
Funnel Optimization
Spot conversion leaks before they kill ROAS
Replace Manual Dashboard Dependency
Stop refreshing dashboards and start taking action
Faster Attribution to Action
React to performance issues five times faster
What it Delivers
Prevents silent tracking failures from corrupting performance data, derailing optimization, or eroding executive confidence. Intelligent Alerts monitors every layer of your attribution flow — pixels, UTMs, ad platform APIs, data pipelines, and warehouse syncs — and flags issues before broken data makes its way into dashboards, models, or board reports.
An alert fires when a partner network’s reporting starts lagging by more than two hours — a delay that would normally go unnoticed until end-of-day performance reviews. Instead of discovering the problem after decisions have already been made on bad data, the team is notified instantly, patches the pipeline, and keeps leadership dashboards clean and trustworthy.
It doesn’t just say “something broke” — it identifies where, when, and what it impacts (e.g., “Meta conversions are under-counting by 18% due to a missing pixel on /pricing-LP-B”). What used to take hours of debugging or cross-team finger-pointing now gets resolved before the business feels the impact.
Why Switchboard
Purpose-built for marketing analytics teams replacing Datorama or legacy dashboards
Combines ML precision with explainable rules so alerts make sense to marketers
Works across platforms – Google Ads, Meta, DSPs, CDPs, CRM
Full enterprise reliability – billions of rows, sub-minute latency
- Trusted by data-driven marketing orgs including MV Digital
Try Intelligent Alerts with your live campaign data.
We’ll identify three real anomalies in under a week – and show you how much budget they could have saved.