The story behind Google BigQuery and the birth of a cloud juggernaut
Switchboard Jul 27
Table of Contents
It seems only yesterday I was part of a small yet ambitious team at Google with a common goal: “unleashing the power of web-scale analytics for regular companies without the need to build or manage their own massive data centers.” And yet, here we are, celebrating the 10th anniversary of a ubiquitous platform that does just that.
Born from a vision to move beyond endless racks of hardware into a new world of cloud-based analytics, a “science experiment” codenamed BigQuery emerged from Google to become the market-defining enterprise data warehouse (EDW) it is today. I couldn’t be more proud of how far BigQuery has come, and can’t wait to see what the next 10 years have in store.
Read the behind-the-scenes story of the birth of BigQuery.
If you need help unifying your first or second-party data, we can help. Contact us to learn how.
Schedule DemoShare
Catch up with the latest from Switchboard
Is Your Performance Marketing Team Held Back by a Lack of Data Engineering?
Performance marketing is in the midst of a major transformation. Privacy-focused changes like Apple’s ATT framework and the decline of third-party cookies, have caused a…
STAY UPDATED
Subscribe to our newsletter
Submit your email, and once a month we'll send you our best time-saving articles, videos and other resources