Why One Music Streaming Leader Chose Switchboard Over Datorama

When your business runs at the speed of culture, broken data pipelines aren’t just a headache—they’re a revenue risk.

For one of the world’s largest music streaming services, hidden breaks in their reporting stack left marketing teams flying blind. Their legacy solution (Datorama, now Salesforce MCI) promised a single source of truth. Instead, it delivered brittle integrations, confusing rules, and weeks of blind spots every time a platform API changed.

The result? Leaders didn’t trust the numbers, ops teams spent hours firefighting, and strategic decisions stalled.

The Challenge: Broken Integrations, Zero Trust

• Fragile pipelines: Key ad platform connectors (especially Meta) broke silently, leaving gaps in campaign data that weren’t caught until weeks later.
• Opaque logic: Datorama’s black-box transformations meant no one could see—or adjust—the rules behind the numbers.
• Lost time and credibility: With unreliable reports, teams couldn’t align on spend, performance, or growth priorities.

The streaming giant needed more than a patch. They needed a system they could trust.

The Solution: Switchboard’s Transparent, Automated Data Operations

Switchboard rebuilt the foundation from the ground up—with speed and transparency:

• Reverse-engineered business logic: Every attribution and transformation rule from the old system was made explicit, auditable, and flexible.
• Built-in monitoring: Data integrity checks flagged issues proactively instead of weeks after the fact.
• Seamless BigQuery integration: Switchboard plugged directly into the company’s existing warehouse—no rip-and-replace required.

The result wasn’t just a working pipeline. It was a resilient, scalable data operations framework designed for constant change.

The Results: Reliable Data in Weeks, Not Quarters

• Centralized pipelines across dozens of platforms and agencies.
• Consistent inputs powering data science workflows and downstream analytics.
• No new headcount required—automation absorbed the workload.
• Renewed trust in reporting, giving leadership confidence to make faster decisions.

What used to take weeks of firefighting is now automated and reliable. Marketing, RevOps, and analytics teams get the same answer every time—without the drama.

Why It Matters

This story isn’t just about one streaming giant. It’s a cautionary tale for any company relying on brittle, opaque marketing data platforms:

• If your teams don’t trust the numbers, you don’t have a data strategy—you have a liability.
• Transparent, auditable pipelines aren’t optional; they’re the backbone of modern decision-making.
• With automation and monitoring, data trust doesn’t have to take quarters to rebuild.

Switchboard helps businesses stop fighting data fires and start building on solid ground.

Ready to Fix Your Data Foundation?

If your team is stuck with brittle pipelines and unreliable reporting, it’s time to consider a better way. Switchboard helps leading publishers, streaming platforms, and marketers eliminate manual fixes, automate data operations, and rebuild trust—fast.