Join Switchboard at AdMonsters Publisher Forum in Nashville!
Switchboard Nov 2
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As the number one event for digital media and revenue ops executives, this year’s AdMonsters 2022 Nashville Publisher Forum promises to be filled with great speakers and thought-provoking discussions on the future of data in the digital publishing industry.
Beyond great networking opportunities, plus a full day of workshops, here are some of the sessions we’re most looking forward to:
- Preparing for a Cookie-Less Future and How to Meet Evolving Privacy Requirements: Panelists from across the publishing and ad tech industries explore identity resolution in a post-cookie world.
- How News Publishers are Forging Sustainable Digital Advertising Businesses: How to build ad sales strategies, diversify revenue, and adapt to shifts in user behavior.
- Don’t Call it a Comeback: Contextual Has Been Here For Years: How publishers can take control by leveraging contextual solutions and first-party data to drive more revenue.
- Direct sold vs Programmatic – Challenges and Opportunities: As programmatic direct and programmatic guaranteed blur with direct sales, publishers will need more resources and data insights to bring in the best CPM.
- Charting A First-party Data Journey: Best practices for growing and monetizing your first-party data.
As data generation and analytics grow exponentially in volume and complexity, getting first-party data from disparate sources into a cloud-based data warehouse is becoming ever more important. What’s difficult and requires particular nuance, however, is how to extract valuable information from the stored data.
At Switchboard, we don’t just help businesses consolidate data and store it in the cloud – we make sure the data is accessible, reliable, trustworthy, and useful enough to inform critical business decisions. Only with a solid foundation and data infrastructure can an enterprise be confident in moving towards a data-first future.
If you haven’t already, register for Admonsters here for an invaluable opportunity to exchange ideas, learn and network!
AdMonsters is the global leader in strategic insight on the future of digital media and advertising technology. Through their conferences, website, original research, and social media, they offer excellent in-person experiences and unique, high-quality online content focused on media operations, monetization, technology, strategy, platforms, and trends. For more information, visit https://www.admonsters.com.
If you need help unifying your first or second-party data, we can help. Contact us to learn how.Schedule Demo
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