Becoming Data Strong requires data operations, not data governance
Switchboard Nov 9
Table of Contents
Recently I came across this article from Ryan Gross on failure of companies to attain data governance and agree with his premise. Traditional models of data governance have failed and success lies in using principles from data operations.
Gross summarizes this well. He says that, in the future, “data governance will look a lot more like DevOps, with data stewards, scientists, and engineers working closely together to codify the governance policies throughout the data analytics lifecycle. Companies who adopt these changes early on will create a huge competitive advantage.”
We’ve seen similar trends working with our clients in media, marketing and retail. Successful organizations will embrace collaborative and change-friendly methods and consequently will see dramatically improved business agility and visibility. Effective governance then becomes a natural outcome instead of an end in itself.
If you need help unifying your first or second-party data, we can help. Contact us to learn how.
Schedule DemoCatch up with the latest from Switchboard
Is Your Performance Marketing Team Held Back by a Lack of Data Engineering?
Performance marketing is in the midst of a major transformation. Privacy-focused changes like Apple’s ATT framework and the decline of third-party cookies, have caused a…
STAY UPDATED
Subscribe to our newsletter
Submit your email, and once a month we'll send you our best time-saving articles, videos and other resources