Stop losing yield – detect revenue-impacting anomalies before they hit your bottom line
Intelligent Alerts gives RevOps and AdOps teams an early-warning system that spots hidden drops, data gaps, and campaign misfires before dashboards do.
Used by leaders like The Weather Company to catch six-figure yield risks and surface new revenue opportunities across Direct, Programmatic, and FAST channels.
The Problem
Dashboards only tell you what already happened.
By the time someone notices a drop in eCPM or fill rate, the damage is done.
And when you get 100 alerts a day with no context, your team tunes out the noise.
Revenue Ops leaders need a system that sees across all sales channels, filters the noise, and tells them when something actually matters.
How It Works
from GAM, SSPs, OMS, and direct deals – no rebuild required
the engine auto-infers normal yield patterns across ad units, devices, and inventory types
when eCPM or impressions deviate, you get the “why” (e.g. premium format spike suppressing standard units)
only alerts with measurable business risk get through
Key Benefits
Incremental revenue
Find missed opportunities
Revenue Protection
Catch data errors before they cost you
Advertiser Behavior Changes
Spot shifts in campaign spend early
Partner Integration Changes
Monitor data flow disruptions instantly
Outlier Detection
Separate signal from noise automatically
What it Delivers
Surfaces monetization opportunities hidden by standard reporting – identifies underperforming placements, overlooked line items, or unfilled inventory that can be reactivated for yield gain
Estrella Media used Intelligent Alerts to uncover unfilled long-tail inventory across multiple FAST channels that dashboards never surfaced. The alert identified a cluster of low-volume placements contributing mid-five figures in missed monthly revenue. After reactivating the inventory, the team increased fill and added new programmatic demand, turning “invisible” impressions into recurring revenue. |
Now that all our ad serving data lives in one source of truth, we can access what we need in minutes - what used to take me five days now takes five minutes.
Why Switchboard
Built for revenue data, not generic BI
Detects anomalies using real yield metrics, not generic stats
Integrated across ad servers, SSPs, and OMS systems
Enterprise scale – billions of rows, no lag
- Trusted by teams that run 24/7 yield operations
Get Started
We’ll run a proof using your live data and show three real anomalies in your yield streams within a week.