Stop losing yield – detect revenue-impacting anomalies before they hit your bottom line

Intelligent Alerts gives RevOps and AdOps teams an early-warning system that spots hidden drops, data gaps, and campaign misfires before dashboards do.

Used by leaders like The Weather Company to catch six-figure yield risks and surface new revenue opportunities across Direct, Programmatic, and FAST channels.

Get a demo | See what The Weather Company uncovered
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The Problem

Dashboards only tell you what already happened.

By the time someone notices a drop in eCPM or fill rate, the damage is done.

And when you get 100 alerts a day with no context, your team tunes out the noise.

Revenue Ops leaders need a system that sees across all sales channels, filters the noise, and tells them when something actually matters.

How It Works

Connect data

from GAM, SSPs, OMS, and direct deals – no rebuild required

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Baseline and learn

the engine auto-infers normal yield patterns across ad units, devices, and inventory types

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Detect and diagnose

when eCPM or impressions deviate, you get the “why” (e.g. premium format spike suppressing standard units)

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Prioritize by revenue impact

only alerts with measurable business risk get through

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Key Benefits

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Incremental revenue

Find missed opportunities

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Revenue Protection

Catch data errors before they cost you

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Advertiser Behavior Changes

Spot shifts in campaign spend early

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Partner Integration Changes

Monitor data flow disruptions instantly

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Outlier Detection

Separate signal from noise automatically

What it Delivers

Surfaces monetization opportunities hidden by standard reporting – identifies underperforming placements, overlooked line items, or unfilled inventory that can be reactivated for yield gain

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Estrella Media used Intelligent Alerts to uncover unfilled long-tail inventory across multiple FAST channels that dashboards never surfaced. The alert identified a cluster of low-volume placements contributing mid-five figures in missed monthly revenue. After reactivating the inventory, the team increased fill and added new programmatic demand, turning “invisible” impressions into recurring revenue.

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Now that all our ad serving data lives in one source of truth, we can access what we need in minutes - what used to take me five days now takes five minutes.

Christina Chung, VP of Business Operations at MediaCo
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Why Switchboard

  • Built for revenue data, not generic BI

  • Detects anomalies using real yield metrics, not generic stats

  • Integrated across ad servers, SSPs, and OMS systems

  • Enterprise scale – billions of rows, no lag

  • Trusted by teams that run 24/7 yield operations
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Get Started

We’ll run a proof using your live data and show three real anomalies in your yield streams within a week.

Schedule a demo