MightyHive uses Switchboard to Cut Through the Noise of 6OB DoubleClick Transactions a Month to Build Programmatic
Higher programmatic ROI, accelerated R&D cycles, and lower fraud rates powered by better, faster data from Switchboard.
MightyHive connects advertisers directly to data-based performance campaigns on variables such as behavioral vs. contextual, online vs. offline and more, and is the fifth largest media buyer on the DoubleClick stack, consuming between 50-60 billion transactions per day. With so much data, MightyHive was losing valuable engineering resources to manually pull reports, some taking as long as two days for a single engineer.
MightyHive selected Swithcboard to provide data operations that would manage their programmatic advertising platform in one day. At MightyHive, the COO, engineering leaders, front line analysts, account and product managers now all rely on Switchboard to create BigQuery reports that leverage Switchboard's deep integration with Tableau on an as-needed basis in near real-time. Thereby empowering talented MightyHive employees to build real business results for customers.
MightyHive now uses Switchboard to help clients understand the efficacy of campaign spending in a linear way, with isolated variables such as behavioral traits, time of day and more. By combining data, processing power, and internal expertise, MightyHive is delivering some of the most advanced programmatic analysis in the industry. “I liken it to the invention of the electron microscope,” said Chris Martin, COO of MightyHive. “Switchboard provides unparalleled magnification into advertising data that simply lets us see things we couldn't see before.”
Switchboard's data operations platform eliminates the need to invest in massive infrastructure by delivering real-time visibility and operational maturity on top of the latest data management technologies.