Case Study: MightyHive

MightyHive uses Switchboard to Cut Through the Noise of 6OB DoubleClick Transactions a Month to Build Programmatic
Advertising Titan

Higher programmatic ROI, accelerated R&D cycles, and lower fraud rates powered by better, faster data from Switchboard.

HIGHLIGHTS

  • Switchboard’s Cloud-based platform prepares and normalizes data from 60 billion transactions per month for real-time analysis of programmatic performance
  • Deployed in just a single day, Switchboard saved MightyHive an estimated $400K for a turnkey solution vs. building in-house
  • “Force-multiplier” reporting capabilities—MightyHive went from producing one report per day to 15 reports for 15 different clients per day—an increase of nearly 225x in reporting capacity
  • Slashed fraudulent activity by 85% through sophisticated heuristics enabled by Switchboard-prepared data

CHALLENGE

MightyHive connects advertisers directly to data-based performance campaigns on variables such as behavioral vs. contextual, online vs. offline and more, and is the fifth largest media buyer on the DoubleClick stack, consuming between 50-60 billion transactions per day. With so much data, MightyHive was losing valuable engineering resources to manually pull reports, some taking as long as two days for a single engineer.

SOLUTION

MightyHive selected Swithcboard to provide data operations that would manage their programmatic advertising platform in one day. At MightyHive, the COO, engineering leaders, front line analysts, account and product managers now all rely on Switchboard to create BigQuery reports that leverage Switchboard’s deep integration with Tableau on an as-needed basis in near real-time. Thereby empowering talented MightyHive employees to build real business results for customers.

RESULTS

MightyHive now uses Switchboard to help clients understand the efficacy of campaign spending in a linear way, with isolated variables such as behavioral traits, time of day and more. By combining data, processing power, and internal expertise, MightyHive is delivering some of the most advanced programmatic analysis in the industry. “I liken it to the invention of the electron microscope,” said Chris Martin, COO of MightyHive. “Switchboard provides unparalleled magnification into advertising data that simply lets us see things we couldn’t see before.”

ABOUT SWITCHBOARD

Switchboard’s data operations platform eliminates the need to invest in massive infrastructure by delivering real-time visibility and operational maturity on top of the latest data management technologies.

Read the Full Version Download the PDF

SHARE ON