Why invest in Foundational Data?
Foundational Data is data on which you can rely on for accurate business measurement. Basic metrics like Impressions Delivered need it. Blended KPIs like Revenue per User require it. Switchboard automatically transforms raw media data into Foundational Data. Your business can accelerate analysis and decision-making, confident in the knowledge that your data
foundations are secure.
Raw Data vs. Foundational Data
Raw data is just that—messy, chaotic, incomplete. Many steps are needed to make such data useful.
Foundational data is accessible and actionable—clean, verified, from multiple sources, easily queried in real-time.
It's ready for analysis, and always up to date.
Omniture Raw Data
Omniture Foundational Data
Raw Data Creates Roadblocks
“The more we can use big data with Switchboard—from reporting in hours versus days, and eventually seconds versus hours—the closer VICE gets to our vision of providing an unmatched information experience for our customers.”
—Andrew Smith, VP of Digital at VICE
Foundational Data Enables Core Metrics and Advanced KPIs
Foundational Data Unlocks Your Potential
Team collaboration is unlocked when decisions are fueled by a single source of reliable business data.
Foundational Data can help you grow
revenue with real-time business insights