DataOps Platform: Automation, Scale, and Visibility to Confidently Drive Decisions
All your data sources managed and governed using a single transparent process.
Account for every single row of data; from extraction, and how it was transformed, through to delivery.
When something goes wrong, be the first to know—and know where to look.
Copy, edit, deploy: Industry-standard recipes are easily customizable to the needs of your business.
Looking to deliver real-time decision-making for campaign performance, programmatic activity, or yield optimization? You need
DataOps—the practice of automating and monitoring the data needed to drive crucial business decisions. Data can
be challenging, requiring specialized expertise, process and technology. Used by top media companies, Switchboard provides the
first DataOps solution designed specifically for the needs of digital media.
Why Data is a Challenge in Digital Media
Different APIs, formats, and schemas require expertise to consolidate and join.
Data doesn't arrive just once; it comes at you constantly. Being data-driven means not missing a step.
There's more data than ever from an expanding universe of platforms, more of which are producing enormous files.
APIs and report formats change constantly, delivery can be unreliable, it's hard to monitor changes, let alone data fidelity.
“Things like APIs, schema, and data sizes for DFP or YouTube make understanding content performance and inventory across dozens of global properties and partners really complex. Onboarding this data is a huge technical challenge—Switchboard automated our production data in less than a week.”
—Amanda Yang, Data Scientist at VICE Media
A Smart Solution for a Complex Problem
Digital media data presents unique challenges, especially due to the volume and variety of data from constantly changing sources. Switchboard manages the data, so business leaders can focus on KPIs, and tech teams stay focused on innovation.
Transform Data into a Strategic and Competitive Advantage.