Real-Time Data Insights

Without the plumbing acrobatics


Are you ready to maximize your digital publishing performance with data operations?

Switchboard Platform

Convert programmatic big data into actionable insights for publishing and marketing.

Your decisions are only as good as your data. Switchboard helps you to create data-driven programmatic strategies and revenue decisions using real-time business insights derived from your own best-of-breed digital platforms.

Aggregation

Integrated visibility into inventory, content performance, and programmatic systems using first and third party data in one always-on location.

Insights

Ready-made dashboards for business teams and raw data access for data science teams provide multiple ways to access insights.

Actions

Trend alerts and visual drill-downs uncover the most important real-time changes and highlight ways to prioritize and take action.

Selected Customers

New York Magazine Logo
Financial Times Logo
Mightyhive Logo
The Atlantic Logo
Vice Logo

Features & Benefits

Continuous data flow for real-time decision-making.

Features

  • Plug into programmatic platforms (AdX, DBM, DFP/DCM)

  • Cloud “Data Lake” consolidation (BigQuery or RedShift)

  • Auto-detect trends and correlations, alert teams

  • Monitoring & Operations dashboards

  • Customizable Tableau templates

  • Fully hosted management, monitoring, alerting platform

 

Benefits

  • Rapid setup with no development effort

  • Single source of truth for all data

  • Proactively optimize inventory yield and content performance

  • Real-time executive reporting and ops dashboards

  • Create new analysis in hours not months

  • Automated system enables tech teams to focus on innovation